147: Redefining ADP

147: Redefining ADP

0 0 hace un mes
Lorraine Barber-Miller, CMO of ADP, has a tough mission: make ADP a category of one. That means helping push her legacy brand past its perception of just being a payroll solution. And, though it's a tough goal, ADP's marketing machine has been firing on all cylinders and getting to get it done. Tune in to hear how they told a story that no one else could, and how they made it real.

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